Cellar Rewards

What are Cellar Rewards?

We love wine as much as you do and want to reward our customers for their loyalty. Our Cellar Rewards program gives you points that can be redeemed as money off your purchases, priority invitations to our events, refer-a-friend benefits and lots more.

For every $1 you spend on the site we'll give you 2 loyalty points*. If you refer a friend we'll you give 4000 points and your friend will also get up to 4000 points when they sign up and we'll also give them a voucher for $100 off their first order when they spend over $1000.

Who is eligible to join?

Anyone can join, just create an account on our website here and we’ll enroll you into our loyalty program as long as you're over 18.

How can I start collecting points?

When you create an account on our website we’ll give you 3000 points to get started and if you subscribe to our newsletter we’ll give you another 1000 points. With 4000 points you’ll already have enough points for $100 off your next purchase! You’ll also earn 2 points for every $1 dollar spent on the site.* Just click on the Cellar Rewards widget and login to see how many points you have and what offers are available. To see all the ways you can earn points click the *Earn Points* tab in the menu.

How do I refer a friend?

We believe wine is better shared! Bring your friends to the party and we'll reward you. Simply click the 'Refer a friend' button within the Cellar Rewards widget when you're logged in and you'll be given a unique referral code link to share via your preferred messaging platform. Once your friend clicks this link and makes a purchase over $1,000 they'll receive a voucher for $100 off their next order (the equivalent of 4,000 points), and so will you!

What happens if a friend I refer cancels or returns their order?

Your pending points will become cancelled and will be removed from your account.

When do my points expire?

There’s no expiry date on the points, so take your time and enjoy collecting!

How can I change my personal details?

If you need to update any of your details just login into your account on the website and make your changes.

What are the membership benefits?

Earn 2 points for every $1 spent*, which can be redeemed as money off purchases (up to a maximum of $500 off per order) and refer-a-friend benefits where you can both earn $100 off your next order. Stay tuned for more exciting benefits to come!

How can I redeem my rewards?

To use your points towards purchases login to your Cellar Rewards account and select the tab called *Redeem Points*. Here you’ll see all the rewards we offer. If you have enough points, you can redeem them for a reward.

How can I opt-out?

If you no longer want to be part of the program you can delete your account or unsubscribe from our emails. Please note you will lose any points you have accrued.

What happens if I leave and decide to join again?

Just contact us and we'll re-enroll you. However, your point total will begin from zero.

Is my personal information secured?

All your personal information is stored on secured servers and not shared with any third parties.

Where can I report a problem or give feedback?

Please contact us.

*1 point per dollar will be earned on Bin End and Flash Sale wines.