Martell Cordon Bleu Cognac "CNY Limited Edition" 700ml
MARTELL SHARES THE SPIRIT OF THE FESTIVE SEASON WITH A LIMITED EDITION OF MARTELL CORDON BLEU
In 2018, the House of #martell will celebrate the Holiday season with an exceptional #limitededition of its iconic #martellcordonbleu cognac. In line with its mission to go beyond appearances and stimulate curiosity with unsuspected ideas and experiences, the House has taken an original approach by commissioning paper-cut artist #sabrinatransiskus, whose exquisitely detailed designs perpetuate an ancestral savoir-faire. Drawing inspiration from the Chinese tradition of the wishing tree, on which people hang red envelopes containing good wishes, #sabrinatransiskus offers a refined and contemporary interpretation that embodies Martells art of gifting. To transform the signature blue box of #martellcordonbleu, the artist created an elegant carton sleeve featuring elaborate cutouts that playfully reveal the emblems of #martell, while embossed red envelopes and gold vine leaves subtly evoke the wishing tree ritual. Inside, the #martellcordonbleu bottle is entirely covered in blue, with a pattern that echoes the gift box.
This festive #limitededition is the perfect opportunity to discover or rediscover #martellcordonbleu, a truly legendary cognac prized by the most discerning connoisseurs. The emblematic expression of the Borderies terroir, the smallest and most exclusive in the Cognac region, #martellcordonbleu is blended from more than 100 eaux-de-vie, and is renowned for its exceptional elegance, richness and complexity.
Combining tradition with technology, the #martellcordonbleu festive #limitededition also features a final, unsuspected twist: a QR code on the top of the pack invites anyone who receives the gift to discover #MartellWish. Here, they can record their own personal video to send good wishes to their friends and family, and also share the message on social media – an original and modern way of spreading generosity. and conviviality for the Holiday season.