At Cellarmaster Wines HK Limited, we are committed to safeguarding the privacy of our customers. We therefore make sure that our policies and practices in relation to the collection, use, retention, transfer, access and processing of personal data comply with the requirements of the Personal Data (Privacy) Ordinance (Chapter 486), as amended, of the laws of Hong Kong.
The Personal Data we collect
When you apply to us and/or continue to subscribe with us for a service and/or product, we may request information from you in several areas of our website and other channels that may be used to personally identify you. This information includes but is not limited to your name, telephone number, email address, residential address and credit card details to enable us to process your order. These details will be used by us to better service you in your ordering process.
Purpose for which the personal data are used and retained
You agree that the personal data provided by you to us may be used and retained by us for one or more of the following purposes and for other purposes as shall be agreed between you and us or as required by law:
a. Providing and marketing our products and services;
b. Processing and administrating your account and payment; and
c. Processing of any payment instructions, direct debit facilities and/or credit facilities requested by you; and
d. Contacting you regarding your enquiries and for customer relationship management purposes.
If you have provided us with your personally identifiable information, you may receive from us or from a third party IT agency that we employ for our direct marketing communications, telephone calls, emails and direct mailings containing promotional materials for marketing our products and services. However, we will only do this if you provide us with your consent.
You may indicate your consent to the above when providing us with your Personal Data through our website or a form.
You may opt-out from receiving marketing communications at any time, free of charge, by:
- following the opt-out instructions contained in the communications;
- updating your email subscriptions at www.cellarmasterwines.com.
Retention of the information
All personal data that has been collected from you will only be stored for a limited duration that is relevant to the purpose for which it was processed and for as long as required by applicable law. In your dealings with us, we retain records of your online transactions for auditing purposes. Our general policy is to retain such information for a period not longer than is necessary for the fulfillment of the auditing purposes.
To maintain the accuracy of the personal data, as well as to prevent unauthorised access and ensure the correct use of personal data, we have implemented appropriate physical, technical, and administrative measures to safeguard and secure the personal data we collect. All personal data you provide to us is secured on our website with restricted access by authorised personnel only. Our online registration process uses the SSL protocol link for data transmission so as to protect your data via encrypting it in a secure format to ensure its privacy is maintained. When disposing of personal data, paper documents containing the personal data are securely destroyed, and electronic files storing the personal data are permanently deleted.
As stated above, we may entrust your personal data to a third party direct marketing agency that we use for our communications. We use contractual or other means to ensure that the marketing agency adopt proper security measures and data retention practices and only to use the personal data for the purposes we specify.
How to access or correct your personal data
Under the laws of Hong Kong, you have the right to:
a. Check whether we hold any of your personal data;
b. Access your personal data held by us;
c. Require us to correct any personal data which is inaccurate; and
d. Ascertain our policies and practices (from time to time) in relation to personal data and the types of personal data held by us.
Data Protection Officer
9/F, 33 Des Voeux Rd Central
Central, Hong Kong