Collection: Hidden Label Wines

Hidden Label™ Wines

Created in 2004, Hidden Label™ lets respected wineries offer their wines at exceptional value without discounting their own labels. Look closely: the winemaker’s name is hidden in the label’s repeating text.

The wine is 100% identical to the winery-labelled bottle, often at up to half the original RRP. Discover wines from major and boutique producers across Australia, plus select wineries in Italy and New Zealand.