We love wine as much as you do and want to reward our customers for their loyalty. Our Cellarmaster Rewards program gives you points that can be redeemed as money off your purchases, priority invitations to our events, refer a friend benefits and lots more.

Anyone buying wine for themselves or friends and family can join, just create an account on our website here and we’ll enroll you into our loyalty program as long as you're over 18.

N.B. Trade are excluded from collecting points on purchases.

When you create an account on our website we’ll give you 3000 points to get started and if you subscribe to our newsletter we’ll give you another 1000 points. So you’ll already have enough points for $100 off your next purchase! You’ll also earn 1 point for every 1 dollar spent* when you make a purchase. Just click on the Cellarmaster Rewards page and login to see how many points you have and what offers are available.

*excluding Bin Ends, Flash Sales and orders with bespoke discounts.

We believe wine is better shared! Bring your friends to the party and we'll reward you. Simply click the 'Refer a friend' button within the Cellar Rewards Page when you're logged in and you'll be given a unique referral code link to share via your preferred messaging platform. Once your friend clicks this link they'll get a voucher for $200 off their order and when they complete the order you'll get 16000 points (equivalent to $400) credited to your account.

Points will expire after 6 months of inactivity. Just make a purchase within 6 months to keep your Cellar Rewards points active.

If you need to update any of your details just login into your account on the website and make your changes.

Earn 2 points for every $1 spent*, which can be redeemed as money off purchases and Refer a friend benefits where you can both earn $100 off your next order. Stay tuned for more exciting benefits to come!

*excluding Bin Ends & Flash Sales

Points are usually confirmed to your account with 2 days

To use your points, please select the tab Rewards. Here you’ll see all the rewards we offer. If you have enough points, you can redeem them for a voucher; simply copy and paste this code during the checkout.

All your personal information is stored on secured servers and not shared with any third parties.

If you no longer want to be part of the program you can delete your account or unsubscribe from our emails.

Trade are excluded from collecting points on purchases, as we can offer you special pricing instead. Just contact us if you're interested in buying wine for resale.