Collection: Hidden Label Discovery Dozen Offer

Hidden Label Discovery Dozen Special Offer!

Hidden Label Wines were launched in 2004, when top wineries needed a smarter way to release outstanding wine without discounting their flagship labels.

Our solution was simple but revolutionary: the exact same wine, made by leading producers, released under a plain label — with the winemaker’s name cleverly hidden in the design.

Every Hidden Label wine is 100% identical to the winery’s own bottling, often offered at up to half the original RRP.

Since launch, we’ve partnered with hundreds of respected producers across Australia — and select wineries from Italy and New Zealand — delivering exceptional quality, complete integrity, and unbeatable value.

Special Offer
With every $1000 you spend, we’ll sell you a
Hidden Label Discovery Dozen
for only $88 per bottle! 🍾✨