Ruinart Blanc de Blancs Champagne (Second Skin)
RUINART SECOND SKIN CASE: INNOVATION FOR SUSTAINABILITY
Maison Ruinart teams spent over three years developing a disruptive packaging that envelops the champagne bottle like a second skin. The 100% recyclable eco-designed casing perfectly marries the emblematic silhouette of Ruinart’s signature bottles while preserving the integrity of the taste until the moment the elixir is enjoyed. This pioneering achievement is the fruit of a long-term collective commitment by teams at the Champagne house and its partners.
The case is instantly fascinating, with a shape unlike any box currently used by the wines and spirits market. Ruinart’s new packaging is almost other-worldly. As its name – Second Skin – signifies, it perfectly replicates the signature shape of Ruinart bottles, heightening the elegance of the curves as it hugs them. The ethereal lightness of the case, thanks to a construction in 100% cellulose fibers, contrasts with the current imposing norm in the world of champagne. The surface of the second skin evokes the walls of the Crayères de Reims, the ancient chalk quarries and natural wine cellars where Maison Ruinart champagnes age, giving the case a silky, organic feel. The novel coffret opens and closes thanks to a snap fastener to reveal the bottle nestled in its second skin.
In addition to its elegant look, the new packaging is extraordinarily eco-friendly. Eco-designed from start to finish, it is nine times lighter than the previous generation of Ruinart gift boxes (just 40 grams, compared with 360 grams previously). The carbon footprint has been reduced by 60%, and 100% of the paper comes from sustainably managed European forests. What’s more, 91% of the water used is clean enough to be released back into nature after filtering. None of these innovations of course have any effect whatsoever on the unique taste of Ruinart champagnes. Even though it is ultra-thin, the second skin is totally resistant to humidity and service uses. It protects the wines from light as well, which is essential to optimal storage, especially for the clear glass Ruinart Blanc de Blancs bottle.
Maison Ruinart President Frédéric Dufour says the new packaging marks a decisive stage in the Champagne house’s holistic environmental approach
93 / 100 Cellarmaster Value Rating